How important are autoresponders to internet marketing? (Part 1)


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October,  2008

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How Important are Autoresponders to Internet
Marketing?

      - by Bob McLellan

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Internet Marketing and autoresponders essentially  go hand-in-hand. In today’s online business world,  you simply cannot succeed at Internet marketing
without the use of autoresponders. Autoresponders  are used to achieve many of the marketing tasks  that are essential to a successful online business.

Internet marketing can be very time consuming.  Whether you do affiliate marketing or market your  own products, an autoresponder is a big part of your  marketing arsenal. Autoresponders are used to keep in contact with your past customers, and to develop  a relationship with potential customers.

An autoresponder can be used to deliver sales  messages to your opt-in customer list. It can be  used to deliver email courses, to send reminders,
and even to help you build an opt-in list if you don’t  already have one. There are many creative ways you  can use your autoresponder to make more sales and  to build customer relations.

Any successful marketer will tell you that there are  two tools that are vital to any type of online  marketing – an opt-in list and an autoresponder. In
fact, most marketers will agree that you could take  away all of their other marketing tools, but they  would fight to the death to keep the list and the
autoresponder!


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